Internet, a network that revolutionized how information technology is s

Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. Abstract Internet, a network that revolutionized how information technology is seen, is a medium for marketing that changed the way marketers and consumers think. Marketing as a concept has existed long before the Internet. The four Ps of marketing are well known: Product, Price, Place, and Promotion. Approaching the consumer through the Internet is very different than through common media. Marketers had to think twice, now they must think trice. Marketers, however, have a wider audience and in some cases, they may have the whole world as an audience. Consumers have many more choices and they are free to convince themselves before they buy. Consumers actively go to the location of their interest, and they are not passive anymore. Internet is a medium that offers many tools for the marketers and a wide range of choices for the consumers. 1 Introduction ============== The way of marketing changed because the Internet is used as a medium. In the past, the way of marketing had to adjust to new media in several cases. For example, when the radio appeared or even better when the TV became a domestic must. Internet, however, is a medium different from the common ones. For the first time, the consumer is not passive and is seen as the "end user". This has changed the way marketers must work in order to succeed using the Internet to promote products. This change however did not happen in one day. Internet exists for more than two decades. Its use as a marketing media, however, started recently. The purpose of this report is to investigate how marketing using the Internet is different from using other media. This investigation is separated in two views: (1) the merchants scope, and (2) the consumers scope. Merchants do not have an easy job as it is thought by many people. Marketing using the Internet is not an easy task. One can loose its severity very easily. Nevertheless, there are many benefits if used properly. Consumers can use their free will in order to choose where they want to go and not where they are told to go. There are of course the search engines that may impose the sites they want, but... ...12/1999 WWW4 Welcome to internet.com's Marketing Channel http://www.internet.com/sections/marketing.html Site visited: 12/12/1999 WWW5 The E-Commerce Advisor Internet marketing newsletter-e-zine http://www.sotkin.com/nl/ Site visited: 12/12/1999 WWW6 Netcommerce Magazine http://www.netcommercemag.com/ Site visited: 12/12/1999 WWW7 Marketing - WebMaster Article Index http://www.cio.com/archive/wm_index_marketing.html Site visited: 12/12/1999 WWW8 InternetDay - Web Site Promotion, Internet Advertising, and Web Marketing Newsletter http://www.internetday.com/archives/111899.html Site visited: 12/12/1999 WWW9 Internet Marketing Center http://www.marketingtips.com/ Site visited: 12/12/1999 WWW10 Free E-mail and Web Newsletter - Web Marketing Today http://www.wilsonweb.com/wmt/ Site visited: 12/12/1999 WWW11 E-Commerce Times Front Page Everything You Need to Know About Doing Business Online http://www.ecommercetimes.com/ Site visited: 12/12/1999 WWW12 Internet Market Programs http://www.internetmarketprogram.com/img.htm Site visited: 12/12/1999 WWW13 InternetNews.com E-Commerce News http://www.internetnews.com/ec-news/ Site visited: 12/12/1999